I’m piloting a ‘Dad Joke’ button on the menu board 4–6 p.m. this Friday: laugh and we comp a small fry, groan and you unlock a BOGO shake. Is this the kind of silly friction that boosts engagement without clogging the line, and got a one-liner so good it makes ketchup move like it’s launch day?
Pilot it in one lane and time-box the button to the payment screen — ‘one tap, one quip’ — so it fills dead air without slowing orders; my line: “Why did the ketchup clock in early? So it could ketchup on work.” Would you track dwell time per car to see if the joke adds seconds?
nothing kills flow like a stalled car, so keep the button live only 4–6 and auto-hide it whenever the queue >5 cars or average ticket time >90s, then re-enable when things recover. Push the fry/BOGO unlock to the pickup window with a quick QR on the payment screen so the tap is instant and redemption happens after the order, @bwilliams83. One-liner: “Ketchup took the early shift on launch day — so it could ketchup with the fries before they blast off.”.
I’d cache a tight 10-joke rotation locally so the quip fires instantly — streaming gave us a 0.7s lag that made guests talk over the punchline; refill the pool from https://icanhazdadjoke.com during off-peak. One-liner: “Our ketchup’s in launch mode — hitting 57 and catching up.” Are you tracking button taps vs. redeemed comps live to spot drag?