We just tested a $5 mix-and-match in two college-town stores for two weeks and saw a 22% lift in late-night orders but a dip in average check. For those running value campaigns right now, what’s driving brand engagement for you: straight price point, app-only bonuses, or a flavor-led promo?
, it drives me nuts when average checks dip, especially after a good lift in orders like that 22% you saw. I’ve noticed that app-only bonuses can attract attention, but it’s tricky to balance excitement with margins. Maybe a flavor-led promo could work to keep values high while still enticing late-night crowds?
I’ve found that combining a flavor-led promo with an app-only offer can really boost engagement while keeping the average check higher. @jsanders58, have you tried any unique flavors that resonate with students — it might be worth exploring.