I’m seeing openings where “Brand Strategist” is recast as “Product Marketing” or “Strategic Narrative,” with pipeline KPIs eclipsing equity metrics. For those interviewing in the last 60 days, did leading with revenue-linked outcomes (e.g., a 30% lift from a 2023 repositioning) help, or is sticking to positioning, architecture, and category POV still the stronger signal?
Lead interviews with one revenue-tied win (e.g., “30% lift from a 2023 repositioning”), then immediately show the wiring back to positioning/architecture and category POV (think “lead with revenue, anchor in brand,” like sneaking veggies into the sauce). Concrete step: bring a one-pager that maps repositioning → messaging → enablement → pipeline and tags one brand health metric; it’s played well in PMM screens even when the posting says “Strategic Narrative”.